What browser records do
Cookies and local storage are small records kept by your browser. Some are needed to remember your privacy preferences; others can support optional measurement after you agree. The necessary preference stores your choices, not a visitor identifier. It is not passed to analytics as an identifier and normally lasts six months, unless you change or clear it sooner.
Necessary and optional categories
| Category | Purpose | Provider | Choice |
|---|---|---|---|
| Privacy preference | Remember and respect your category choices. | This website | Necessary |
| Usage analytics | Understand page use, defined actions and referring domains to improve content and navigation. | Google Analytics | Optional; off by default |
| Site experience | Analyse interactions and reconstruct session recordings to find usability problems. | Microsoft Clarity | Optional; off by default |
Identifiers and retention
After you agree to a category, its provider may use browser identifiers or cookies for usage measurement or session continuity. These records are separate from our identifier-free privacy preference. Measurements are not necessarily anonymous, and content masking does not remove all information from session recordings.
We configure analytics cookies to last up to 180 days; browser settings or withdrawal may shorten this.
Browser lifetimes are different from information held by a service. The analytics user/event setting is two months, while some aggregate reporting can remain longer. Session playback is generally retained for 30 days, with marked/favourited recordings and interaction/heatmap data retained for nine months under published service periods. The links below explain possible provider cookie names and lifetimes; not every documented record will necessarily appear on your device.
Accept, reject or change your choice
Both optional categories are off until you choose. The banner lets you accept, reject or customise them separately. Declining does not prevent reading our guides. Advertising personalisation is not enabled by either choice.
Use Cookie preferences in the footer whenever you want to change or withdraw permission. Withdrawal stops future optional collection, but does not automatically erase information already collected. You may contact us about that information under the privacy notice.
Browser settings and questions
Clearing browser storage or using a different browser may require you to choose again. If the site cannot reliably remember a choice, optional measurement stays off. Browser blocking features can also prevent measurement after consent. External websites have their own records and choices.
Updated 15 November 2026. For questions, email info@dnleadmedia.com.